Kellie Samson has nearly 15 years of public relations experience in both agency and in-house settings working with a variety of consumer brands. Most recently, Kellie worked for leading children’s educational entertainment company LeapFrog, where she implemented integrated PR and marketing campaigns to engage consumers and launch key new products. She maintained media visibility for the company and helped execute high-impact events during key launch and selling seasons, as well as lead the company’s essential blogger relations program.
Previously Kellie worked in-house in the hospitality industry for seven years as a Public Relations Manager, where she developed strategic PR and marketing communications strategies for two hotels. Prior to that, Kellie served as an Account Executive at Burson-Marsteller, developing communications and media outreach programs for a variety of clients in the home building products and payment systems industries. Kellie began her career in public affairs, managing community relations and public information programs for a variety of government clients in San Diego.
Kellie received her bachelor’s degree in communications from the University of California, Santa Barbara. She lives in the San Francisco Bay Area with her husband and two young kids. She enjoys reading, baseball, catching up with friends (preferably with wine), and brainstorming ideas for the children’s book series she plans to write someday.